1. Write a series of five (5) messages to promote your product or service. The first one in the series will be your typical "instant response" when someone emails your account. The next four will be your follow-up messages.
2. Give away some kind of FREE information on the area of your expertise, and be sure to link to your website for even more info. People love free stuff, and if the information you provide is of value, your subscribers will consider you an expert and become less reluctant to buy from you.
3. Write a persuasive sales letter on your website and link it to your order form. While it might sound very difficult, you can do it yourself without having to pay money to expensive copywriters. I would recommend that you check out a copywriting course, such as CopyOnFire.com could be VERY helpful. Always focus on outlining the benefits in your letter and show your readers how your product will solve their problem. Put yourself in their shoes.
4. Put a web-form on your website that is linked to your campaign (you can retrieve the HTML code in your account, or you can check out the user guide for assistance). This will let you capture your website visitors' details (email address and name), so that you can promote to them.
5. Advertise and promote your website and campaign's email address to build your subscribers list and increase the number of your subscribers. Consider responsible email list builders (such as GetSubscribers.com), Pay-Per-Click search engines (i.e. Google, Overture, FindWhat) and targeted ezine/newsletter advertising. email and your website addresses in ezines targeting your specific target market.
No comments:
Post a Comment